Want a Goyard Bag? Everything You Should Know Before Purchasing One 

A Brand Not Found Easily Online

As one of the most discreet and oldest brands in the world, Goyard has no online presence. Its appeal lies in the brand's mysterious element, as it doesn't invest in any form of advertising either. This mystery makes it so coveted by many around the world.

Goyard was founded in 1853 by Maison Goyard who originally designed and manufactured trunks for nobles of that time, evolving into being a symbol of sophistication and class. Today, owning a Goyard bag is more about valuing the brand's heritage, craftsmanship and rarity than it is about showcasing wealth. 

A Legacy Spanning 200 Years 

Goyard's story dates back to 200 years ago when François Goyard took over the House of Morel, a trunk-making atelier in France. The brand quickly became synonymous with travel goods for aristocratic families across Europe. With a dedication to artisanal tradition and quality, the brand has held relevance despite the global changing fashion landscape. 

What Makes Goyard Stand Out

Goyard stands out compared to other brands because of its signature Goyardine canvas introduced in 1982, featuring an interlocking "Y" pattern which took inspiration from a family name. Each pattern on each Goyard bag is hand-painted, giving it its distinct finish and allure of "low-key luxury". 

Why Goyard Bags Have High Demands

Appeal of Rareness

Goyard bags are highly demanded worldwide because their limited production makes these Goyard bags very rare. This means that collections are hardly ever restocked worldwide. This along with the brand's limited online presence causes demand to rise even further making each purchase feel even more exclusive.

Limited Production and Premium Craftsmanship

Skilled artisans in France craft each Goyard bag from materials like linen, lightweight cotton and Goyard canvas coated for durability. Through meticulous workmanship, each seam and stitch is hand sewn to meet the brand's high standards, contributing to the Goyard bags premium price. 

Celebrities and Royals Love the Brand

Over its vast lifeline, Goyard has attracted a slew of clientele from celebrities like Coco Chanel to royals like the Duchess of Windsor. In. In modern days, Hollywood celebrities cover the Goyard Saint Louis tote and Goyard Belvedere messenger bag, as these items are not just representations of fashion but cultural prestige. 

5 Goyard Bags You Must Know About

Saint Louis: The Iconic Everyday Bag

The Goyard Saint Louis tote bag is the brand's most popular piece. Not only is it lightweight and reversible, but its availability in Saint Louis PM and Saint Louis GM sizes makes it ideal for everyday use. The silhouette and Goyard monogram pattern also makes for a Goyard bag that photographs exceptionally well. 

Anjou: Luxury in One Piece 

The Goyard Anjou tote is often hailed as being a two-in-one luxury item due to its reversible design: featuring the Goyardine canvas on one side and a buttery-soft leather texture on the other. This gives it a versatile appeal, and is ideal for those that want something practical but also something that pays homage to luxury craftsmanship. 

Artois: Function and Durability Intersect 

The Goyard Artois is regarded to be an upgraded version of the Goyard Saint Louis tote as it features a zip closure, reinforced leather corners and structured sides making it sturdier and an ideal bag for travel enthusiasts. 

Saigon: Eastern Influences Meets Classiness 

This bag pays homage to the brand's starting point: luxury vintage trunks. The Goyard Saigon bag stands out not only because of its wooden handle and detailing but also because of its vintage charm appeal and its timeless silhouette. 

Belvedere: A Refined Choice for Cross-Body Bags

The Goyard Belvedere is compact, and takes the shape of a structured messenger bag that is the perfect combination of convenience and elegance. Its versatility means it's ideal for both men and women, and highly sought after for those that seek hands-free luxury. 

Goyard Prices Thailand and What Influences Them 

Prices For the Five Most Popular Models: Approximates 

Below, the estimated price comparisons are listed of five of Goyard's most popular models currently available across Thailand and other major Asian cities. Prices can vary depending on color, stock and import duties. 

Since Goyard does not publish their official prices online, these prices are estimates based on local prices so it is recommended for shoppers to verify prices again with the store prior to purchase. 

Why Goyard Prices Increase

There are several factors that contribute to the Goyard bag price in Thailand, with limited color editions and personalization services being key contributing factors.

1. Special Colors: Standard priced Goyard bags are black and brown as they're neutral shades but limited colors like sky blue, pink and green are considered premium colors and can have additional costs added to it at around 10,000-20,000 THB.
   
   
2. Personalization (Marquage): Personalized services like initials or stripes hand-painted on each Goyard tote by artisans can set a customer bag an additional 8,000 - 15,000 depending on the designs size and details. 

These details do not only add to exclusivity but also enhance collectibility prospects for long-term owners. 

Where to Purchase Goyard Bags: International and Local Shops

Purchasing Directly

Purchasing a Goyard bag from an official Goyard boutique is regarded to be the most reliable way to ensure its authenticity. In Thailand, these boutique stores are located in shopping malls like Emporium and Siam Paragon, with customers being treated to personalized options like Marquage too and the chance to experience the fine craftsmanship in person. 

Given the limited stock in each store, and waitlist options, it's best to confirm with the store before going to make a purchase. Many high-demand models like Saint Louis PM tend to sell out relatively quickly. But, those seeking to purchase a bag while on their travels can visit any of these stores: Paris (Rue Saint-Honoré), Tokyo (Ginza), Singapore (Takashimaya) and Hong Kong (The Peninsula). 

Purchasing From Trusted Retailers 

If purchasing a boutique is impossible, it is recommended to purchase from verified luxury resellers. These resellers provide authenticated items with professional condition grading and certifications. But, buyers should still remain cautious as counterfeit Goyard tote bags are commonly found online. As such, each consumer should always request proof of authenticity, check the serial number and compare the spacing between the patterns. 

Caring for a Goyard Tote 

Usage and Storage

To maintain the quality of a Goyard bag, make sure it's stored properly in its dust cover away from humidity and sunlight. The coated Goyardine canvas is durable but it should never be crushed or folded. 

Maintenance and Cleaning for Bags

As each bag is made from the Goyardine material, this means that it's hand-painted and requires delicate care. Wipe gently with a soft damp cloth to clean it but avoid using detergents, solvents or even alcohol as this can ruin the paint and coating. 

Frequently Asked Questions (FAQS)

Are There Installment Payments Available?

Goyard boutiques in Thailand require you to make payment in full. However, purchasing from certain department stores means you might be able to pay through installments via local credit-card partners. It's best to check directly with the sales associate before purchase.

Are Second-Hand Bags Worth It?

Purchasing second-hand Goyard bags is worth it especially if there are models with discontinued colors. A pre-owned Goyard bag from a reliable seller can still hold high resale value, given that it is in pristine condition and has an authenticity card along with its original packaging. 

Can Marquage (Personalization) Be Done Right Away?

Marquage personalization is a handcrafted process and thus can't be done right away. It takes weeks to complete as each design is hand-painted individually.