Kith, a multifaceted lifestyle brand and retail establishment, was founded by Ronnie Fieg in 2011 in New York City. Known for its streetwear aesthetic and emphasis on quality, Kith quickly gained popularity with products such as its hoodies and Kith Treats cereal bar. The brand's blend of fashion, food, and culture has created a distinctive retail experience. Kith has been notable for its numerous collaborations with various brands across industries, including New Balance, adidas, and even Cap'n Crunch cereal. These collaborations often consist of limited-edition sneaker releases and apparel collections, further accentuating Kith's streetwear influence and cultural bridging approach.